Wednesday, December 11

Our Guide To Ranking Above Your Competitors Even In A Saturated Market

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So, you want to rank above your competition? Unfortunately, you can’t pay a fee to Google (or any other search engine for that matter) to gain position 1, position 2 or position 3 of the SERPs. However, an specialised Essex SEO agency can help you achieve the visibility you are looking for. Here’s how:

Make Your Content The Best On The Internet

There are hundreds of blog posts published every minute, let alone every second so, in order to make sure that your next blog post, PR piece or infographic stands out, you need to make it the best of the best. But, how do you do that? There are a number of tips and tricks you can consider when writing your next article, starting by identifying the keywords of your competitors and analysing existing content in the industry. With this insight, you can target your competitors keywords and ensure that your piece is as unique as possible.

How Is Your Competitors Content Structured?

With your detailed keyword research, you can better analyse the content of your competition. Look into the quality of the content they are producing in addition to the blog posts content. Does it include imagery? How is it structured? Does the piece contain lists? Have tables been used to help categorise data? Anything that your competitor hasn’t included within their content, you should!

Utilise Social Media

Social media is an excellent tool for business and, the best thing about it, is that it’s free – to a certain extent. Signing up to social media platforms such as Twitter, Facebook, Pinterest, Snapchat, YouTube, Instagram, Messenger and LinkedIn are all free to join and post on. The only time you will have to pay is if you want to host an ad or set up a remarketing campaign to target users who have visited your website within the last 30, 50 or 100 days and are yet to make a purchase.

Publish An Infographic

Infographics are great for a number of reasons. Whilst they require a lot of research, they can be used in a number of ways and shared across several platforms, including on social media. They’re a great way to showcase complex information or, in some cases, data that can otherwise look confusing on a page. For your next infographic, consider how you can make the design stand out.

Voice Search

With the significantly rise in voice search, you want to make sure that your website is optimised for this. Not only will this help you to generate more traffic, but you can target new users, too. This is especially important with more than half of all interest searches expected to be initiated through voice by next year, leaving you not a lot of time to get to grips with the use of voice and how your content should be adapted!

For a small business, ranking above your competitors can seem like a never ending mission. However, the same goes for well-known brands wanting to remain in position 1 in the SERPs. However, by adapting your content, understanding the significance of voice search and utilising other available platforms such as social media, you can do exactly that.

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