The promise of e-commerce is better realised when online business owners diversify both their range of activities, and their streams of income.
People doing business online have many opportunities to reach out to as many of their clients and prospects as much as possible. Gone are the days when people relied only on websites and blogging to sell their products and services. What is even better is that a majority of online strategies are free. For a small fee, you can also get better and more effective strategies to promote your online business. With a small budget, you can have your online business competing with the big wigs within no time. Below are five different direct band proactive online marketing strategies you can use to make the most out of your business.
Social media marketing
This may be by far one of the most effective ways to get your business noticed. Social media allows you to reach your target audience with very little effort. You can communicate, engage and interact with the right audience by running campaigns and using the right social media platform. The major social media outlets that you can use to develop interactive content that will get you the right audience of customers are Facebook, Instagram, LinkedIn and Twitter among others. You can use these platforms as landing pages for your product or service or for paid online ads.
Pay-per-click Online Marketing
Another great way of having your business be noticed is by pay per click advertising. These are services that give you an advertisement space for your products or services at a small fee. The good thing is that it only costs you when prospects or clients click on your landing page or through to your website. You can get a Google AdWord expert to help you generate the kind of traffic that you require. By using the most important keywords and Pay-Per-Click AdWords, your campaign to gaining traffic and boosting your business is sure to bear fruit.
SEO to help with the rankings
Many people assume that just because you have a website or a blog, it is all you need for your customers to find you on Google. While for some websites this may be true, others need to go deeper than just the name of a website to garner traffic. One sure way of doing this is by putting up a website or a blog with great content and SEO to help with the rankings. Search engine results will greatly influence your business in every channel you use. Whatever kind of promotion technique, be it be social media, email marketing, AdWords and Pay-Per-Click, you must make sure that you use the right words that can promote your service or product easily.
Effective email campaigns
Another great strategy of direct marketing to promote your online business is through email marketing. It is great to build a large email list but that it is not enough if your emails do not stand out. Clearly written emails attract the attention of your clients. An email campaign that bears a responsive design, great personalization, interesting graphics, meaningful call-to action and captivating content, should get as many clicks as possible. A dull email will see people unsubscribing and this could lose you future prospects and current clients. Lead generation businesses such as Pro2Pro ran by Dr Len Schwartz can help provide quick, qualified leads to ensure your email marketing is more targeted towards the right audience.
Hire a virtual assistant
Many business owners do not have enough time on their hands to promote their products. Free press is one way an online business can benefit through exposure. You can hire a virtual assistant that can take over some activities like securing free press, screening your emails and answering them in real-time or forwarding you the ones that need your personal attention. With this, you will have more time on your hands to do other things.
While it is very easy for anyone to start an online business nowadays, it gets harder to keep it going due to lack of effective marketing strategies. The above five strategies are by far some of the best ways to keep an online business going. However, you can choose from many other options. Whether its social media, email, PPC, or Google AdWords you want to use, one thing has to stand out. Everything you send out has to have great content writing and effective SEO.