In 2019, if your business isn’t online, you’re losing out on a substantial market and many opportunities to grow your business. Some companies don’t think about a website if they don’t have an online-oriented business, such as an e-commerce store. However, this type of thinking can be a mistake for any business, especially when it comes to maxing out your potential and growing your bottom line.
At the end of the day, web development is crucial to the growth of your business. Here’s why.
Everyone Needs a Website
A website your brand’s online home. It’s where people go to find information about your company, where you can post content, and where people can make purchases if you are an online retailer. This is where you make your first impression on your customers. 75% of online users base their opinion about a company’s credibility on their website. That means that not only do you absolutely need a website, you need one that impresses people. If they can’t find you online at all, you won’t cross their mind.
Good Web Development Gives You Creative Control
Web development gives you various opportunities to add more options to your content and, ultimately, more ways to stand out online. Instead of just posting blogs and things to read, developers can create coding for you that lets you do more interactive, engaging activities right on your website.
There are plenty of platforms out there that boast a “do it yourself” method. They make it so that anyone can build a website using a generic template, and just fill in the information. However, these templates don’t give you any customization or tailored advantages, and end up looking similar to your competitors. A web developer can code in exactly what you need, and can help you tailor your content to your own brand’s needs and goals.
Turn Your Customers Into Long-Term Buyers
It’s one thing for someone to see your website online. It’s another for them to actually stay on your website, soak in your valuable content, and keep you at the top of mind when they need to make a purchase or sign up for a service.
According to a study by the Behaviour & Information Technology journal, the average consumer takes about 50 milliseconds (less than one full second) to form an opinion about your website and decide whether they’ll stay or go. Once they go, you won’t get them back. If you give your customers a good website experience and make a good first impression, they will keep coming back, which will result in long-term business for your company.
It’s an Important Tool For Digital Marketing
Using social media and your website for marketing is an essential step in today’s digital driven marketplace, and a website is important for this. You need somewhere to drive traffic and send your audience to complete sales, learn more, or get in touch with you. Everything you do online should lead back to a good website. There are many advantages to using digital marketing. Firstly, digital marketing is less expensive than traditional marketing. You can control how much money you spend, and this could be anywhere from under $100 a month to thousands of dollars, depending on your own budget.
Secondly, digital marketing is highly effective because it gives you precise, accurate data that helps you guide your efforts and determine exactly how your ROI is being affected. A well developed website will have the right tools in place to give you this data and provide you with information about audience behaviors and engagement, telling you exactly where you need to focus and how well your efforts are doing.